Concepts and Cases in International Marketing - Marketing - WiSo

Case Studies Submission - CMO Council

Group work is a required part of the course activities, and your professionalism to collaborate with your peers is expected. Plagiarism and cheating are violations of the Program Regulations. It is responsibility of each participant to assure that they receive the course materials and assignments in time to comply with deadlines. Political, Economic and Legal Forces (Group Report) - The influence of political, economic, and legal forces in international marketing. - Case study: Chocolates El Rey (HBS 508052) 6. International Marketing Research (Group Report) - Hands-on group exercise in international market research. Although for each session two case studies are typically assigned, only one of them is designated for the group report. Estimated time required for the group report all together is 2-4 hours, depending on case study complexity. Pricing in International Market (Group Report) - Factors affecting multinational, regional, and global pricing strategies. communication strategies. - Bases of different pricing alternatives and their international marketing implications. - Case study: Medi-Cult (IMD IMD044) - Article: Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporations (to be posted on course web page).

- Challenges in marketing research in international markets. - Case study: Toto Ltd. (Babson BAB693) - Article: International Marketing Research: A Global Project Management Perspective (to be posted on course web page) 7.

Gap in class discussions accounts for growth. Strategic Marketing, Basic Accounting and upload 3-page what report class. Gamble India Gap PowerPoint slides child that missing 3-page biography report class.

To speedily (in 7 weeks!) prepare the participants into "seasoned international marketing managers with good judgment? who can ask right questions, identify key dilemma to resolve, and provide sound solution(s) to the problems?

Case study on international marketing knowledge
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